An Open Letter
Dear General Mills, Kellogg's, et.al.,
I am confused. You make breakfast cereals like Special K, Total, and Cheerios without tons of added sugar and no sugar coating. They taste just fine to many of us, but are a little boring, and kind of a pain, because to make them not-so-boring, we have to add our own fruit. Then, you come out with the idea of adding freeze-dried berries (one of the joys of my childhood) to your cereal. Woo and hoo! Problem solved! Except that, for some reason, you also decided to add a sugar coating to the cereal. You couldn't just dump in the fruit? What makes you think that the people who choose cereal without sugar will either: a) not want the fruit, or; b) all of a sudden want a bunch of added sugar? What kind of dumbasses are you?